putting off or delaying, especially something requiring immediate attention
“Everyone procrastinates. The difference between high performers and low performers is largely determined by what they choose to procrastinate on.” – Brian Tracy
What do you think of when you hear the word “Marketing”?
Most people assume that when you talk about marketing, you’re talking about “Tactical” marketing – creating brochures, attending trade shows, generating leads, creating ads and so forth.
What people don’t realise is the “Strategic” element of marketing – the why you do what you do, how to communicate your why, who you say it to (ideal clients) and where you say it.
A successful marketing plan is strategic, pro-active and ongoing, whereas most marketing is done in a tactical, reactionary and ad-hoc way. The difference between the two is huge: tactical marketing is the execution of your Strategic Marketing Plan. Once your marketing strategy is in place, the tactical execution consists of testing and implementing your strategic plan.
Unfortunately many business owners often see marketing as too hard or not urgent enough and it keeps getting put off. Operating without a strategic marketing plan can leave your business vulnerable to companies that have a more customer-centric operation. This can lead to wasteful use of marketing resources because you pay to deliver messages to customers that either have less interest in your offering or no interest at all.
We invite you to watch the short video below for some practical ways on how to stop putting things in the too-hard-basket and take action.
If you are ready to tackle your marketing frog and would like to get expert advice and support, please contact usTags: eat your frog, procrastination, strategic marketing, tactical marketing