Just in time for the weekend, here is a great video to watch that will put a smile on your face. It is about golf balls, pebbles, sand, chocolate milk and an empty pickle jar. It is about our priorities and the choices we make. It is about our busy schedules and how to put it all into perspective.
It shows you that if you spend all your time on the small stuff, you will never have room for the things that really matter.
The same principle works for marketing. Instead of focusing on the small stuff (the marketing tactics) it is much smarter to focus on the important things first like your marketing strategy, your branding and your marketing plan. Once these are in place, it is much easier to make the right choices and focus on the things that matter and that will make a difference leading to better results.
Enjoy this movie!Tags: branding, marketing plan, marketing priorities, marketing strategy