Showing posts tagged with: truthful marketing

Marketing Myths Unmasked

by Sonja van den Bosch

If you wear a mask long enough you begin to forget who you are beneath it. As we are forced to put on our masks, let me unmask 3 common marketing myths for you, that I come across over and over again. Marketing myth 1: Marketing is about selling more of your products and services. Contrary to popular believe, marketing is not about selling more of your[…]

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Marketing Myths Unmasked

Truthfulness in Marketing – Oxymoron?

by Sonja van den Bosch

On the surface, truthfulness and marketing might seem like strange bedfellows. By its traditional nature marketing is there to push products, services, and messages. To drive desire and demand. To manipulate, cajole, seduce and persuade. With such an agenda how could marketing be viewed as anything other than disingenuous? We’ve always championed authentic truthful marketing that honestly reflects the core purpose of the clients we work with[…]

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Truthfulness in Marketing – Oxymoron?

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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