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Over the past month, I’ve created & delivered 3 webinars to over 300 travel industry businesses on strategy, digital and brand. The purpose was to help them with their strategic focus & direction, strengthening their customer journey with digital tools and standing out & staying relevant in a crowded market space. It’s been pure joy to be able to give back to an industry that has definitely[…]
Giving Back – Strategy, Digital & Brand
A new year often signals a fresh start. A chance to reflect on the year that’s gone and consider the possibilities ahead, both personally and professionally. We resolve to do better and achieve our ambition – and we are fierce in our determination, fuelled by the prospect of a new year with the slate wiped clean. Truth alert: we don’t like New Year’s resolutions much. They tend to[…]
There was a time, not that long ago, when it wasn’t yet a given for a business to have a website, let alone one with a recognisable function beyond being an online brochure. Terms like content management system (CMS), search engine optimisation (SEO) and user experience (UX) weren’t yet part of our language. Content marketing had yet to emerge as a defined type of marketing, and website[…]
