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Up to this point in my life, I can’t remember a two-year period where there has been such a radical change and impact on people, and on such a global scale too. I moved to Australia from England nine years ago this month (familiar ‘POM’ story – I was only meant to be here for 3 months travelling!), and I am now so grateful to call this[…]
‘Life begins at the end of your comfort zone’ This is one of my all-time favourite quotes from Neale Donald Walsch. How true is this at this point in time? Haven’t we all experienced this lately? During the Covid-19 pandemic, we’ve been pushed into unknown situations and into the space of uncertainty. Uncertainty about the now and also uncertainty about the future. Adaptability leads to thriving The[…]
Earlier this week, I was having a conversation around marketing with a couple of business owners. The questions kept coming: Should I change our branding? Update our website? Do a social media campaign? Use SEO? Invest in Google AdWords? Remarketing? Start doing PR? Redesign our brochure? Go to a tradeshow? etc. etc. etc. Although these are all very valid questions, it is interesting that 99% of marketing[…]
Want Better Marketing Outcomes? Ask the Right Questions!
In a world of content saturation, businesses need to find new and engaging ways to excite their audiences. Video marketing is not new, but it is gaining momentum as email use on mobile devices and tablets continues to increase and now exceeds email openings on desktops. With the rise in popularity of YouTube and Vimeo, video marketing is no longer as challenging and time consuming as it[…]
Why you need to use video in your marketing
Creating a Valuable Business Through Strategic Marketing Founded in 1982, Tecpro Australia supplies the most extensive range of spray nozzles, tank cleaning equipment, hose reels, odour control systems, fog nozzles and fog makers as a solution for dust suppression and evaporative cooling. More than just an importer and distributor of specialised engineering components, the experienced team at Tecpro has developed an enviable reputation for providing the[…]
For the past few decades, the role of the marketing department has changed dramatically. Although the end goal has remained largely unchanged – to increase the visibility of a business’ brand and attract more ideal customers – the changing needs of consumers, the increasing competitive landscape and the growing opportunities offered in the digital world, has meant the most successful businesses have marketing teams that have also evolved. But what does a[…]
The 7 Critical Marketing Roles Every Business Needs
In recent years, we’ve seen a surge in the use of live chat, messaging tools, online apps and software that automate the servicing of customers to improve business efficiency and reduce costs. As a greater number of organisations are focusing on customer self-help, the old-fashioned human to human customer service and interaction is being slowly pushed aside. And this is concerning as people are becoming progressively disconnected[…]
Using the heart to build customer loyalty
pro-cras-ti-na-tion noun putting off or delaying, especially something requiring immediate attention “Everyone procrastinates. The difference between high performers and low performers is largely determined by what they choose to procrastinate on.” – Brian Tracy What do you think of when you hear the word “Marketing”? Most people assume that when you talk about marketing, you’re talking about “Tactical” marketing – creating brochures, attending trade shows, generating[…]
To make marketing work in your business you don’t need to spend a ton of money on advertising or other expensive marketing gimmicks. Nowadays, more and more businesses recognise that marketing results come from being 100% customer-centric. Being customer-centric means placing the customer in the centre of all decisions, creating a sustained competitive advantage. Customer-centric marketing drives: Real customer value and the best customer experience. Long term, valuable,[…]
The Secret Ingredient for Effective Marketing
Do you sometimes feel that marketing is an enormous smorgasbord and it’s easy to believe that you should be trying a bit of everything? That is often how most SME businesses are trying to do marketing. Unfortunately, this hit and miss way of marketing doesn’t really work, but rather results in a waste of time and money and often leads to frustration, which is the last thing[…]
Why do I need a strategic marketing plan?
