Showing posts tagged with: strategic marketing plan

Why do I need a strategic marketing plan?

by Sonja van den Bosch

Do you sometimes feel that marketing is an enormous smorgasbord and it’s easy to believe that you should be trying a bit of everything? That is often how most SME businesses are trying to do marketing. Unfortunately, this hit and miss way of marketing doesn’t really work, but rather results in a waste of time and money and often leads to frustration, which is the last thing[…]

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Why do I need a strategic marketing plan?


Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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