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Are you finding it challenging to set yourself apart from your competitors and own your market space? Let’s look at the amazing team of ‘who gives a crap’, who have been able to set their small, but growing company apart in the toilet paper market, which must be one of the most commoditised markets. Their differentiator – They really care and they are really funny! What makes[…]
Women are from Venus and men are from Mars. She feels, he thinks. She bases decisions on emotions and expectations, he on fact and experience. She talks, he listens. We all know that men and women are different. How does this influence how we market to both these genders? How do men and women use social media differently? Men are more likely to use social media for[…]
We’ve all heard of the 80/20 rule. It applies to time management – you’ll get 80% of your results from 20% of your efforts. It also applies to finance – 80% of your profitability will come from 20% of your clients. The 80/20 rule helps us to prioritise and be more effective. When engaging with your audience on social media, you should also apply the 80/20 rule.[…]
The 80/20 rule for social media
