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Up to this point in my life, I can’t remember a two-year period where there has been such a radical change and impact on people, and on such a global scale too. I moved to Australia from England nine years ago this month (familiar ‘POM’ story – I was only meant to be here for 3 months travelling!), and I am now so grateful to call this[…]
Now, more than ever, businesses need to be able to adapt to meet rapidly changing circumstances. Business agility and digital transformation dominate the corporate conversation and have given rise to the trends towards lean workforces and a gig economy. Almost a million self-employed Australians now work on a freelance or project basis vs a permanent role, according to a recent article in the Sydney Morning Herald. Careful[…]
For the past few decades, the role of the marketing department has changed dramatically. Although the end goal has remained largely unchanged – to increase the visibility of a business’ brand and attract more ideal customers – the changing needs of consumers, the increasing competitive landscape and the growing opportunities offered in the digital world, has meant the most successful businesses have marketing teams that have also evolved. But what does a[…]
The 7 Critical Marketing Roles Every Business Needs
Controlstore was established in 2009 and in its short history has become known as a leading and respected HVAC (Heating Cooling and Air Conditioning) peripherals provider in the control and automation industry. They supply a full range of leading quality, cost competitive HVAC brands and products from full systems to field devices, and peripherals such as controllers, sensors, and valves. Controlstore is a private Australian owned company,[…]
WilliamsonLegal are workplace relations law specialists acting exclusively for employers, providing legal advice and support in all aspects of workplace relations, employment and work health & safety law. WilliamsonLegal provides strategic legal advice and support to help employers manage their workforces at every stage of the business lifecycle. Whether you want to check if you are doing the right thing, need support with a one off matter,[…]
Tenant Representation Services (TRS) is a dedicated tenant representation consultancy, which exclusively represents commercial tenants to get them the very best deal on their lease. TRS is comprised of trusted commercial property advisors and expert lease negotiators. Drawing on the team’s experience and deep knowledge of the market, TRS helps tenants source the right commercial office space, secure the greatest savings and decide whether it’s most valuable[…]
Tenant Representation Services
Recently I’ve made one of the best decisions for my business. It might sound weird, but I’ve hired my own marketing consultant and I can tell you I am absolutely loving it. In a moment of clarity I realised that I was not practicing what I am preaching and made the decision to turn that around. I hired Gina Hill, who has been working as a Twinlife[…]
Why I hired my own marketing consultant
Established in Sydney in 2007, Empower Construction specialises in all aspects of lightweight construction from advice, to supply and installation of building materials. In the years since its inception, the team has grown substantially and their portfolio includes hundreds of successful lightweight construction projects for major clients such as, Metricon Homes, Sunland Homes and Ichijo Energy Efficient Homes. Their name reflects their desire to create a better[…]
I can’t believe it has been 5 years already…5 years since I left the corporate world and followed my passion of founding a truthful marketing company, Twinlife Marketing. These past 5 years have flown by and have been extremely exciting and rewarding, but also challenging and difficult sometimes. The best part, however, is that I’ve learned (and keep learning) so many new things all the time. That’s[…]
Strong marketing and communications will help a business reach its full potential. Unfortunately, a lack of strategic marketing expertise prevents many businesses from achieving all they can. Graeme Cooper from Tecpro Australia doesn’t have this problem. Four years ago Tecpro engaged Twinlife Marketing to help prioritise and steer his marketing activities. “Our marketing used to be done on a reactive, ad hoc basis and what we were[…]
Twinlife Marketing helps Tecpro achieve 54 per cent lift in sales
