We have been getting the highest number of ideal client referrals ever and the momentum is building. This is definitely because of our exposure in the market. When I met Sonja, I remember her saying that a lot of money is wasted on marketing. With Twinlife, every marketing idea is thought through and questioned, and every marketing initiative is measured. After setting up the marketing foundations, Twinlife trained our team and handed over the tools so that we can run the communications ourselves. Marketing is now a structured part of our business. We communicate consistently and effectively and it’s exciting seeing the results.