Showing posts tagged with: marketing

Why Outsource Marketing?

by Sasha Reid

Now, more than ever, businesses need to be able to adapt to meet rapidly changing circumstances. Business agility and digital transformation dominate the corporate conversation and have given rise to the trends towards lean workforces and a gig economy. Almost a million self-employed Australians now work on a freelance or project basis vs a permanent role, according to a recent article in the Sydney Morning Herald. Careful[…]

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Why Outsource Marketing?

Find Your Focus in 2019

by Sasha Reid

A new year often signals a fresh start. A chance to reflect on the year that’s gone and consider the possibilities ahead, both personally and professionally. We resolve to do better and achieve our ambition – and we are fierce in our determination, fuelled by the prospect of a new year with the slate wiped clean. Truth alert: we don’t like New Year’s resolutions much. They tend to[…]

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Find Your Focus in 2019

Websites That Work

by Sasha Reid

There was a time, not that long ago, when it wasn’t yet a given for a business to have a website, let alone one with a recognisable function beyond being an online brochure. Terms like content management system (CMS), search engine optimisation (SEO) and user experience (UX) weren’t yet part of our language. Content marketing had yet to emerge as a defined type of marketing, and website[…]

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Websites That Work

Is Your Marketing Set Up to Succeed?

by Sasha Reid

“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]

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Is Your Marketing Set Up to Succeed?

How building a culture-based brand will help you attract the right people

by Sasha Reid

Candidates today want more than a job that fits their skills and decent salary. They want a job that fits their goals, values and vision for their lives. Millennials, set to dominate the workforce by 2025, are particularly interested in the opportunity to make a difference and forge meaningful work relationships according to Forbes, while nearly 80% will look for “people and culture fit first, followed by career potential”[…]

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How building a culture-based brand will help you attract the right people

Committed Relationship… or One Night Stand?

by Sasha Reid

“A great relationship doesn’t happen because of the love you had in the beginning, but how well you continue building love until the end.” – Unknown Think about the last time you met someone interesting for the first time. They looked good. You looked good. There was a frisson of potential. The whiff of a spark. You got to talking… only to find yourself in a one-sided[…]

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Committed Relationship… or One Night Stand?

Three Gifts…

by Sonja van den Bosch

February is always a special time for me. It is the month that I founded Twinlife Marketing, now 8 years ago. It is the month where I take time to reflect on the journey so far and check in whether my love for Twinlife Marketing is still going strong. As I look back on the crazy, wonderful and sometimes challenging learning experience that building Twinlife Marketing has[…]

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Three Gifts…

How do you Christmas?

by Sonja van den Bosch

This time of the year tends to bring out the best of people. It is seen as a time of giving, hope, friendship, family and reflection. It is also the time that we are treated to some of the best advertising of the year! “The excitement, buzz and creativity around Christmas adverts shows that this ‘ads as entertainment’ moment is quickly becoming a great British cultural export,[…]

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How do you Christmas?

Twinlife Marketing helps Tecpro achieve 54 per cent lift in sales

by Sonja van den Bosch

Strong marketing and communications will help a business reach its full potential. Unfortunately, a lack of strategic marketing expertise prevents many businesses from achieving all they can. Graeme Cooper from Tecpro Australia doesn’t have this problem. Four years ago Tecpro engaged Twinlife Marketing to help prioritise and steer his marketing activities. “Our marketing used to be done on a reactive, ad hoc basis and what we were[…]

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Twinlife Marketing helps Tecpro achieve 54 per cent lift in sales

Marketing is NOT…

by Sonja van den Bosch

There is a lot of confusion out there about what marketing is and what marketing is not. So here is my list of things that marketing is not and also what I believe marketing is all about. Marketing is NOT sales The difference between marketing and sales is that marketing works on building the brand recognition and bringing in qualified leads, whereas sales turns the qualified leads[…]

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Marketing is NOT…

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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