Showing posts tagged with: marketing success

The Road to Black Belt

by Sonja van den Bosch

Over the past 4 years, I’ve been a spectator and supporter of my boys’ road to black belt in Taekwondo. This experience has had a profound impact, not only on them but also on me. There are so many similarities to the road to marketing, business, life or you name it excellence that so many people strive for and only a few seem to master. Why is[…]

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The Road to Black Belt

Find Your Focus in 2019

by Sasha Reid

A new year often signals a fresh start. A chance to reflect on the year that’s gone and consider the possibilities ahead, both personally and professionally. We resolve to do better and achieve our ambition – and we are fierce in our determination, fuelled by the prospect of a new year with the slate wiped clean. Truth alert: we don’t like New Year’s resolutions much. They tend to[…]

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Find Your Focus in 2019

Marketing Leadership

by Sasha Reid

“The future of marketing is leadership” – Seth Godin We’ve always believed that effective marketing acts as a propeller to drive business forward, a vital pathway towards long-term growth. The elevation of marketing to the C-suite also recognises that marketing has moved well beyond communications, advertising and promotions. To be strategically significant, an effective change agent and driver of growth, marketing must have a seat at the[…]

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Marketing Leadership

Is Your Marketing Set Up to Succeed?

by Sasha Reid

“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]

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Is Your Marketing Set Up to Succeed?

Make Marketing Work in 2017!

by Sonja van den Bosch

  Why is it that some businesses are getting phenomenal results from marketing, whereas others are wasting time, money and are frustrated? Many businesses feel they don’t have the time and/or have no idea where to start: this causes a feeling of overwhelm and marketing is filed in the too-hard basket, something that will get looked at when the time is right.   But when is the[…]

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Make Marketing Work in 2017!

Why do I need a strategic marketing plan?

by Sonja van den Bosch

Do you sometimes feel that marketing is an enormous smorgasbord and it’s easy to believe that you should be trying a bit of everything? That is often how most SME businesses are trying to do marketing. Unfortunately, this hit and miss way of marketing doesn’t really work, but rather results in a waste of time and money and often leads to frustration, which is the last thing[…]

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Why do I need a strategic marketing plan?

Why quick fixes don’t work

by Sonja van den Bosch

Do you want long-term sustainable results from your marketing? Do you want to be successful in what you do? Do you want your business to be the best in your market? If you’ve answered yes to all or some of these questions, then you should realise that quick fixes are not the way to go, they are overrated and don’t work. Unfortunately we live in this world[…]

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Why quick fixes don’t work

Twinlife Marketing helps Tecpro achieve 54 per cent lift in sales

by Sonja van den Bosch

Strong marketing and communications will help a business reach its full potential. Unfortunately, a lack of strategic marketing expertise prevents many businesses from achieving all they can. Graeme Cooper from Tecpro Australia doesn’t have this problem. Four years ago Tecpro engaged Twinlife Marketing to help prioritise and steer his marketing activities. “Our marketing used to be done on a reactive, ad hoc basis and what we were[…]

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Twinlife Marketing helps Tecpro achieve 54 per cent lift in sales

Want to know what questions to ask your target market? Listen to your kids!

by Sonja van den Bosch

As we all know kids love to ask questions and drill down to the essence of things. Why this? Why that? How come? But why? It sometimes drives us parents crazy, but it also teaches us a really good marketing lesson. The better you understand your target market the better you can connect with this target market, which results in the most effective way of marketing. The[…]

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Want to know what questions to ask your target market? Listen to your kids!

Marketing and fitness have a lot in common…

by Sonja van den Bosch

The right exercise program makes your body fitter, healthier and stronger, as the right marketing program will do the same for your business. I’ve come to the conclusion that in many ways, marketing has a lot in common with fitness. By definition, exercise takes effort. The results may not be apparent overnight, but over the long haul, they can be very significant. Not only do you look[…]

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Marketing and fitness have a lot in common…

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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