Showing posts tagged with: marketing strategy

Want Better Marketing Outcomes? Ask the Right Questions!

by Sonja van den Bosch

Earlier this week, I was having a conversation around marketing with a couple of business owners. The questions kept coming: Should I change our branding? Update our website? Do a social media campaign? Use SEO? Invest in Google AdWords? Remarketing? Start doing PR? Redesign our brochure? Go to a tradeshow? etc. etc. etc. Although these are all very valid questions, it is interesting that 99% of marketing[…]

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Want Better Marketing Outcomes? Ask the Right Questions!

Rockstars & Loyalty

by Joanne Akkari

With over 100 million albums sold over 35 years and having performed more than 2,700 energetic live performances in over 50 countries for more than 34 million fans, Bon Jovi is one of the bestselling rock bands in the world. As a long-time fan of the music and the people behind it, I was fortunate enough to attend a rare series of exclusive fan events in Sydney[…]

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Rockstars & Loyalty

Why Outsource Marketing?

by Sasha Reid

Now, more than ever, businesses need to be able to adapt to meet rapidly changing circumstances. Business agility and digital transformation dominate the corporate conversation and have given rise to the trends towards lean workforces and a gig economy. Almost a million self-employed Australians now work on a freelance or project basis vs a permanent role, according to a recent article in the Sydney Morning Herald. Careful[…]

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Why Outsource Marketing?

Is Your Marketing Set Up to Succeed?

by Sasha Reid

“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]

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Is Your Marketing Set Up to Succeed?

5 Steps to a Practical Digital Marketing Strategy

by Sonja van den Bosch

There are great opportunities with digital marketing for any size business. But where does your business fit in? How can you benefit without burning through time and money? Most businesses are undertaking some marketing activity, whether it is using the most popular social media platforms, email marketing, or getting right back to basics with setting up or redesigning their website. Regardless of the stage you are at,[…]

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5 Steps to a Practical Digital Marketing Strategy

Why Marketing deserves a seat at the Executive Table

by Sonja van den Bosch

For far too long, marketing has been viewed as a cost centre instead of a revenue driver. The bottom line for businesses is all about the financial health of the company and the impact of that financial health starts with marketing. But how do marketers prove their impact? With more data than ever available, there is a huge expectation on marketers to take the data and prove[…]

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Why Marketing deserves a seat at the Executive Table

Make Marketing Work in 2017!

by Sonja van den Bosch

  Why is it that some businesses are getting phenomenal results from marketing, whereas others are wasting time, money and are frustrated? Many businesses feel they don’t have the time and/or have no idea where to start: this causes a feeling of overwhelm and marketing is filed in the too-hard basket, something that will get looked at when the time is right.   But when is the[…]

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Make Marketing Work in 2017!

Who gives a crap?

by Sonja van den Bosch

Are you finding it challenging to set yourself apart from your competitors and own your market space? Let’s look at the amazing team of ‘who gives a crap’, who have been able to set their small, but growing company apart in the toilet paper market, which must be one of the most commoditised markets. Their differentiator – They really care and they are really funny! What makes[…]

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Who gives a crap?

Get inspired by nature

by Sonja van den Bosch

Do you need to think creatively, find a solution to a problem or strategise and plan for your future? The best way to do this might be to step outside your office and get inspired by nature. Whether you choose to sit under a tree, go for a walk or put your feet into the ocean, it all has the same calming and clarifying effect, which leads[…]

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Get inspired by nature

Why do I need a strategic marketing plan?

by Sonja van den Bosch

Do you sometimes feel that marketing is an enormous smorgasbord and it’s easy to believe that you should be trying a bit of everything? That is often how most SME businesses are trying to do marketing. Unfortunately, this hit and miss way of marketing doesn’t really work, but rather results in a waste of time and money and often leads to frustration, which is the last thing[…]

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Why do I need a strategic marketing plan?

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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