Earlier this week, I was having a conversation around marketing with a couple of business owners. The questions kept coming: Should I change our branding? Update our website? Do a social media campaign? Use SEO? Invest in Google AdWords? Remarketing? Start doing PR? Redesign our brochure? Go to a tradeshow? etc. etc. etc. Although these are all very valid questions, it is interesting that 99% of marketing[…]

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