“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]
WilliamsonLegal are workplace relations law specialists acting exclusively for employers, providing legal advice and support in all aspects of workplace relations, employment and work health & safety law. WilliamsonLegal provides strategic legal advice and support to help employers manage their workforces at every stage of the business lifecycle. Whether you want to check if you are doing the right thing, need support with a one off matter,[…]
Tenant Representation Services (TRS) is a dedicated tenant representation consultancy, which exclusively represents commercial tenants to get them the very best deal on their lease. TRS is comprised of trusted commercial property advisors and expert lease negotiators. Drawing on the team’s experience and deep knowledge of the market, TRS helps tenants source the right commercial office space, secure the greatest savings and decide whether it’s most valuable[…]
We have been getting the highest number of ideal client referrals ever and the momentum is building. This is definitely because of our exposure in the market. When I met Sonja, I remember her saying that a lot of money is wasted on marketing. With Twinlife, every marketing idea is thought through and questioned, and every marketing initiative is measured. After setting up the marketing foundations, Twinlife trained our team and handed over the tools so that we can run the communications ourselves. Marketing is now a structured part of our business. We communicate consistently and effectively and it’s exciting seeing the results.
Established in Sydney in 2007, Empower Construction specialises in all aspects of lightweight construction from advice, to supply and installation of building materials. In the years since its inception, the team has grown substantially and their portfolio includes hundreds of successful lightweight construction projects for major clients such as, Metricon Homes, Sunland Homes and Ichijo Energy Efficient Homes. Their name reflects their desire to create a better[…]
Strong marketing and communications will help a business reach its full potential. Unfortunately, a lack of strategic marketing expertise prevents many businesses from achieving all they can. Graeme Cooper from Tecpro Australia doesn’t have this problem. Four years ago Tecpro engaged Twinlife Marketing to help prioritise and steer his marketing activities. “Our marketing used to be done on a reactive, ad hoc basis and what we were[…]
As we all know kids love to ask questions and drill down to the essence of things. Why this? Why that? How come? But why? It sometimes drives us parents crazy, but it also teaches us a really good marketing lesson. The better you understand your target market the better you can connect with this target market, which results in the most effective way of marketing. The[…]