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There was a time, not that long ago, when it wasn’t yet a given for a business to have a website, let alone one with a recognisable function beyond being an online brochure. Terms like content management system (CMS), search engine optimisation (SEO) and user experience (UX) weren’t yet part of our language. Content marketing had yet to emerge as a defined type of marketing, and website[…]
When doing marketing it is key to track your results. You want to be able to measure the effectiveness of your marketing activities and naturally want to know your return on investment. Luckily nowadays we are able to track our marketing efforts much better, especially with all the online tools that we have available. The marketing information that we can get via Google Analytics, which is a[…]
