Showing posts tagged with: marketing consultant

The 7 Critical Marketing Roles Every Business Needs

by Sonja van den Bosch

For the past few decades, the role of the marketing department has changed dramatically. Although the end goal has remained largely unchanged – to increase the visibility of a business’ brand and attract more ideal customers – the changing needs of consumers, the increasing competitive landscape and the growing opportunities offered in the digital world, has meant the most successful businesses have marketing teams that have also evolved. But what does a[…]

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The 7 Critical Marketing Roles Every Business Needs

Why I hired my own marketing consultant

by Sonja van den Bosch

Recently I’ve made one of the best decisions for my business. It might sound weird, but I’ve hired my own marketing consultant and I can tell you I am absolutely loving it. In a moment of clarity I realised that I was not practicing what I am preaching and made the decision to turn that around. I hired Gina Hill, who has been working as a Twinlife[…]

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Why I hired my own marketing consultant

5 Years of gratitude

by Sonja van den Bosch

I can’t believe it has been 5 years already…5 years since I left the corporate world and followed my passion of founding a truthful marketing company, Twinlife Marketing. These past 5 years have flown by and have been extremely exciting and rewarding, but also challenging and difficult sometimes. The best part, however, is that I’ve learned (and keep learning) so many new things all the time. That’s[…]

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5 Years of gratitude

Twinlife Marketing helps Tecpro achieve 54 per cent lift in sales

by Sonja van den Bosch

Strong marketing and communications will help a business reach its full potential. Unfortunately, a lack of strategic marketing expertise prevents many businesses from achieving all they can. Graeme Cooper from Tecpro Australia doesn’t have this problem. Four years ago Tecpro engaged Twinlife Marketing to help prioritise and steer his marketing activities. “Our marketing used to be done on a reactive, ad hoc basis and what we were[…]

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Twinlife Marketing helps Tecpro achieve 54 per cent lift in sales

Marketing and fitness have a lot in common…

by Sonja van den Bosch

The right exercise program makes your body fitter, healthier and stronger, as the right marketing program will do the same for your business. I’ve come to the conclusion that in many ways, marketing has a lot in common with fitness. By definition, exercise takes effort. The results may not be apparent overnight, but over the long haul, they can be very significant. Not only do you look[…]

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Marketing and fitness have a lot in common…

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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