Showing posts tagged with: marketing at executive table

Why Marketing deserves a seat at the Executive Table

by Sonja van den Bosch

For far too long, marketing has been viewed as a cost centre instead of a revenue driver. The bottom line for businesses is all about the financial health of the company and the impact of that financial health starts with marketing. But how do marketers prove their impact? With more data than ever available, there is a huge expectation on marketers to take the data and prove[…]

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Why Marketing deserves a seat at the Executive Table

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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