Showing posts tagged with: marketing activities

Is Your Marketing Set Up to Succeed?

by Sasha Reid

“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]

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Is Your Marketing Set Up to Succeed?

My favourite personalised gifts

by Sonja van den Bosch

Is it too early to start thinking about Christmas gifts? Is there ever not a good time to think about how to thank your staff, your best clients and supporters? Isn’t the gift of giving very rewarding and powerful? I really believe in the value of personalised gifts, as it takes the experience one step further and shows a real interest. When done smartly, it can be[…]

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My favourite personalised gifts

Tradeshows are not dead yet

by Sonja van den Bosch

Despite the rise of the internet, tradeshows can still be a good marketing activity, especially for businesses wanting to reach a specific target market. Of course you need to plan for it properly and integrate it within the rest of your marketing calendar. Last week I was at the AIMEX tradeshow. This is not only the biggest mining exhibition in Australasia, but also the biggest tradeshow in[…]

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Tradeshows are not dead yet

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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