Showing posts tagged with: leadership

Why Outsource Marketing?

by Sasha Reid

Now, more than ever, businesses need to be able to adapt to meet rapidly changing circumstances. Business agility and digital transformation dominate the corporate conversation and have given rise to the trends towards lean workforces and a gig economy. Almost a million self-employed Australians now work on a freelance or project basis vs a permanent role, according to a recent article in the Sydney Morning Herald. Careful[…]

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Why Outsource Marketing?

Marketing Leadership

by Sasha Reid

“The future of marketing is leadership” – Seth Godin We’ve always believed that effective marketing acts as a propeller to drive business forward, a vital pathway towards long-term growth. The elevation of marketing to the C-suite also recognises that marketing has moved well beyond communications, advertising and promotions. To be strategically significant, an effective change agent and driver of growth, marketing must have a seat at the[…]

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Marketing Leadership

Is Your Marketing Set Up to Succeed?

by Sasha Reid

“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]

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Is Your Marketing Set Up to Succeed?

How building a culture-based brand will help you attract the right people

by Sasha Reid

Candidates today want more than a job that fits their skills and decent salary. They want a job that fits their goals, values and vision for their lives. Millennials, set to dominate the workforce by 2025, are particularly interested in the opportunity to make a difference and forge meaningful work relationships according to Forbes, while nearly 80% will look for “people and culture fit first, followed by career potential”[…]

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How building a culture-based brand will help you attract the right people

Who are we, really?

by Sonja van den Bosch

Half a year ago I had a hunch to invite my two close colleagues, Sasha & Joanne, along to The Immersion this year. This is a crazy, intense week in paradise (the Balinese jungle) with my dear teachers Remy and Zena. Through an intense program of breathing, meditation, yoga, philosophy & self-reflection, silence and connecting with nature, layers of the ego get stripped away and our true[…]

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Who are we, really?

Three Gifts…

by Sonja van den Bosch

February is always a special time for me. It is the month that I founded Twinlife Marketing, now 8 years ago. It is the month where I take time to reflect on the journey so far and check in whether my love for Twinlife Marketing is still going strong. As I look back on the crazy, wonderful and sometimes challenging learning experience that building Twinlife Marketing has[…]

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Three Gifts…

My Leadership Journey in 7 Minutes

by Sonja van den Bosch

Last week I had the privilege to present a 7 minute keynote at NSW Leaders about my leadership journey with Twinlife Marketing. It was a challenge to condense all the learnings of this amazing business adventure into 7 minutes as there is so much to talk about, but somehow I made it work. When you love what you do, perceived obstacles become manageable and the challenge becomes fun:[…]

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My Leadership Journey in 7 Minutes

What do great leaders and brilliant actors have in common?

by Sonja van den Bosch

About 4 months ago, I was lucky enough to spend 2 days ‘on stage’ at the Sydney Theatre Company, being completely pushed out of my comfort zone, learning to let go, how to be completely present and create positive energy exchanges. It was a mind blowing 2-day experiential leadership program ‘Your Cue: Presentation at the heart of leadership’ organised by AltusQ and Dean Carey from the Actors[…]

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What do great leaders and brilliant actors have in common?

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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