This is great marketing and fun too! A very smart cross-promotion from Emirates promoting their 3 year sponsorship deal with Portuguese football club Benfica. Emirates not only pleasantly surprised the Benfica football fans, but this also went viral online. So what happened? Right before the start of the game between Benfica and Sporting Lisbon, the Emirates Crew entertained 65,000 football fans with a very funny pre-flight safety[…]

Read more