Showing posts tagged with: differentiation

Who gives a crap?

by Sonja van den Bosch

Are you finding it challenging to set yourself apart from your competitors and own your market space? Let’s look at the amazing team of ‘who gives a crap’, who have been able to set their small, but growing company apart in the toilet paper market, which must be one of the most commoditised markets. Their differentiator – They really care and they are really funny! What makes[…]

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Who gives a crap?

Don’t be afraid of the copycats

by Sonja van den Bosch

Competition or competitors is often a touchy subject when I am talking to business owners. I actually believe that competition is positive and healthy, it keeps you on your toes and makes you constantly evaluate how you stand in the market. I also believe that there is space for more businesses in a market, as long as you have a clear differentiation and positioning. Naturally when you[…]

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Don’t be afraid of the copycats

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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