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Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind. Customer-centricity is nothing new but it is becoming more important in today’s world. In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely,[…]
The 7 Steps to Building a Customer-Centric Business Culture
Don’t we all like nice surprises? An unexpected gift, a thank you or even a nice smile can make someone’s day. The Canadian airline Westjet took surprising their customers to a whole new level this year. 250 Of their passengers were surprised with an unforgettable Christmas experience that they will never forget and I am sure will tell many of their friends about. What’s even better is[…]
