Showing posts tagged with: delight your customers

The 7 Steps to Building a Customer-Centric Business Culture

by Sonja van den Bosch

  Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind.  Customer-centricity is nothing new but it is becoming more important in today’s world.     In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely,[…]

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The 7 Steps to Building a Customer-Centric Business Culture

Surprise and delight…

by Sonja van den Bosch

Don’t we all like nice surprises? An unexpected gift, a thank you or even a nice smile can make someone’s day. The Canadian airline Westjet took surprising their customers to a whole new level this year. 250 Of their passengers were surprised with an unforgettable Christmas experience that they will never forget and I am sure will tell many of their friends about. What’s even better is[…]

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Surprise and delight…

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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