Showing posts tagged with: customer service

The 7 Steps to Building a Customer-Centric Business Culture

by Sonja van den Bosch

  Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind.  Customer-centricity is nothing new but it is becoming more important in today’s world.     In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely,[…]

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The 7 Steps to Building a Customer-Centric Business Culture

Using the heart to build customer loyalty

by Sonja van den Bosch

In recent years, we’ve seen a surge in the use of live chat, messaging tools, online apps and software that automate the servicing of customers to improve business efficiency and reduce costs. As a greater number of organisations are focusing on customer self-help, the old-fashioned human to human customer service and interaction is being slowly pushed aside. And this is concerning as people are becoming progressively disconnected[…]

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Using the heart to build customer loyalty

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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