Showing posts tagged with: customer-centric

The Secret Ingredient for Effective Marketing

by Sonja van den Bosch

To make marketing work in your business you don’t need to spend a ton of money on advertising or other expensive marketing gimmicks. Nowadays, more and more businesses recognise that marketing results come from being 100% customer-centric. Being customer-centric means placing the customer in the centre of all decisions, creating a sustained competitive advantage. Customer-centric marketing drives: Real customer value and the best customer experience. Long term, valuable,[…]

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The Secret Ingredient for Effective Marketing


Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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