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Who doesn’t like Lego? Our parents used to play with it, we played with it and now our children play with it. It’s a toy and brand that has stood the test of time. One of my sons has been asking us to go and visit the home of Lego, so off we went to Billund, Denmark. The Lego brick was invented there more than 60 years[…]
Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind. Customer-centricity is nothing new but it is becoming more important in today’s world. In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely,[…]
The 7 Steps to Building a Customer-Centric Business Culture
With 2016 past and the new year in it’s infancy, most of us are ready to tackle whatever 2017 throws at us head-on! It is a time when we are full of resolutions, both personally and professionally. It is also the perfect time to think about whether your business is set up for long term success. With this in mind, we present to you our top 5[…]
The 5 hottest marketing trends for 2017
To make marketing work in your business you don’t need to spend a ton of money on advertising or other expensive marketing gimmicks. Nowadays, more and more businesses recognise that marketing results come from being 100% customer-centric. Being customer-centric means placing the customer in the centre of all decisions, creating a sustained competitive advantage. Customer-centric marketing drives: Real customer value and the best customer experience. Long term, valuable,[…]
The Secret Ingredient for Effective Marketing
