Showing posts tagged with: cross-promotion

´╗┐Emirates Benfica Sponsorship

by Sonja van den Bosch

This is great marketing and fun too! A very smart cross-promotion from Emirates promoting their 3 year sponsorship deal with Portuguese football club Benfica. Emirates not only pleasantly surprised the Benfica football fans, but this also went viral online. So what happened? Right before the start of the game between Benfica and Sporting Lisbon, the Emirates Crew entertained 65,000 football fans with a very funny pre-flight safety[…]

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´╗┐Emirates Benfica Sponsorship


Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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