Showing posts tagged with: competition

Don’t be afraid of the copycats

by Sonja van den Bosch

Competition or competitors is often a touchy subject when I am talking to business owners. I actually believe that competition is positive and healthy, it keeps you on your toes and makes you constantly evaluate how you stand in the market. I also believe that there is space for more businesses in a market, as long as you have a clear differentiation and positioning. Naturally when you[…]

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Don’t be afraid of the copycats

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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