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Over the past 4 years, I’ve been a spectator and supporter of my boys’ road to black belt in Taekwondo. This experience has had a profound impact, not only on them but also on me. There are so many similarities to the road to marketing, business, life or you name it excellence that so many people strive for and only a few seem to master. Why is[…]
A new year often signals a fresh start. A chance to reflect on the year that’s gone and consider the possibilities ahead, both personally and professionally. We resolve to do better and achieve our ambition – and we are fierce in our determination, fuelled by the prospect of a new year with the slate wiped clean. Truth alert: we don’t like New Year’s resolutions much. They tend to[…]
“The future of marketing is leadership” – Seth Godin We’ve always believed that effective marketing acts as a propeller to drive business forward, a vital pathway towards long-term growth. The elevation of marketing to the C-suite also recognises that marketing has moved well beyond communications, advertising and promotions. To be strategically significant, an effective change agent and driver of growth, marketing must have a seat at the[…]
“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]
Is Your Marketing Set Up to Succeed?
Who doesn’t like Lego? Our parents used to play with it, we played with it and now our children play with it. It’s a toy and brand that has stood the test of time. One of my sons has been asking us to go and visit the home of Lego, so off we went to Billund, Denmark. The Lego brick was invented there more than 60 years[…]
For the past few decades, the role of the marketing department has changed dramatically. Although the end goal has remained largely unchanged – to increase the visibility of a business’ brand and attract more ideal customers – the changing needs of consumers, the increasing competitive landscape and the growing opportunities offered in the digital world, has meant the most successful businesses have marketing teams that have also evolved. But what does a[…]
The 7 Critical Marketing Roles Every Business Needs
February is always a special time for me. It is the month that I founded Twinlife Marketing, now 8 years ago. It is the month where I take time to reflect on the journey so far and check in whether my love for Twinlife Marketing is still going strong. As I look back on the crazy, wonderful and sometimes challenging learning experience that building Twinlife Marketing has[…]
Do you sometimes feel that marketing is an enormous smorgasbord and it’s easy to believe that you should be trying a bit of everything? That is often how most SME businesses are trying to do marketing. Unfortunately, this hit and miss way of marketing doesn’t really work, but rather results in a waste of time and money and often leads to frustration, which is the last thing[…]
Why do I need a strategic marketing plan?
Good things happen to good people. So we were not at all surprised when at Twinlife Marketing we received the great news that our beautiful client Empower Construction made it to no 36 at the BRW Fast 100 list. The BRW Fast 100 list ranks Australia’s fastest growing, public and private, small and medium businesses. We are very excited for the team at Empower Construction, as it is[…]
Guess who made the BRW Fast 100?
A few weeks ago I heard the following on the radio ‘kids who have an inspirational teacher at school will have better careers later in life’. I reflected on this and although I’ve had some very good teachers throughout my school days, the person who shaped me most career-wise is one of my first bosses, Frank van de Ven from Life Fitness. After a gruelling interview process[…]
Everybody needs an inspirational mentor
