Showing posts tagged with: business strategy

Breaking Through – 3 Questions to Ask

by Sonja van den Bosch

They often say that a break-down leads to a break-through. Why is that? When things start to fall apart and crumble, we get motivated to change, to look at things from a different perspective and to step out of our comfort zone. Normally this happens on an individual or sometimes group level, however this year we’ve gone through this on a global scale, as the human collective.[…]

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Breaking Through – 3 Questions to Ask

Giving Back – Strategy, Digital & Brand

by Sonja van den Bosch

Over the past month, I’ve created & delivered 3 webinars to over 300 travel industry businesses on strategy, digital and brand. The purpose was to help them with their strategic focus & direction, strengthening their customer journey with digital tools and standing out & staying relevant in a crowded market space. It’s been pure joy to be able to give back to an industry that has definitely[…]

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Giving Back – Strategy, Digital & Brand

Your Future, Your Choice

by Sonja van den Bosch

‘Life begins at the end of your comfort zone’ This is one of my all-time favourite quotes from Neale Donald Walsch. How true is this at this point in time? Haven’t we all experienced this lately? During the Covid-19 pandemic, we’ve been pushed into unknown situations and into the space of uncertainty. Uncertainty about the now and also uncertainty about the future. Adaptability leads to thriving The[…]

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Your Future, Your Choice

Who are we, really?

by Sonja van den Bosch

Half a year ago I had a hunch to invite my two close colleagues, Sasha & Joanne, along to The Immersion this year. This is a crazy, intense week in paradise (the Balinese jungle) with my dear teachers Remy and Zena. Through an intense program of breathing, meditation, yoga, philosophy & self-reflection, silence and connecting with nature, layers of the ego get stripped away and our true[…]

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Who are we, really?

Why Marketing deserves a seat at the Executive Table

by Sonja van den Bosch

For far too long, marketing has been viewed as a cost centre instead of a revenue driver. The bottom line for businesses is all about the financial health of the company and the impact of that financial health starts with marketing. But how do marketers prove their impact? With more data than ever available, there is a huge expectation on marketers to take the data and prove[…]

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Why Marketing deserves a seat at the Executive Table

The 7 Steps to Building a Customer-Centric Business Culture

by Sonja van den Bosch

  Being customer-centric means putting the customer at the heart of everything you do – doing everything with the customer in mind.  Customer-centricity is nothing new but it is becoming more important in today’s world.     In this digital-era where everything is always on, the power belongs to the customer. Never before has a bad experience with your company meant your brand can suffer so severely,[…]

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The 7 Steps to Building a Customer-Centric Business Culture

My Leadership Journey in 7 Minutes

by Sonja van den Bosch

Last week I had the privilege to present a 7 minute keynote at NSW Leaders about my leadership journey with Twinlife Marketing. It was a challenge to condense all the learnings of this amazing business adventure into 7 minutes as there is so much to talk about, but somehow I made it work. When you love what you do, perceived obstacles become manageable and the challenge becomes fun:[…]

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My Leadership Journey in 7 Minutes

Dare to be Different

by Sonja van den Bosch

Lately, I’ve been researching how to solve business challenges in different and unique ways that have a far greater benefit for the wider community. As businesses we have the power and opportunity to make a real difference, not just for ourselves, our staff and our clients, but also for the wider community. We just have to rise to the challenge and step up to this responsibility. During[…]

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Dare to be Different

Get inspired by nature

by Sonja van den Bosch

Do you need to think creatively, find a solution to a problem or strategise and plan for your future? The best way to do this might be to step outside your office and get inspired by nature. Whether you choose to sit under a tree, go for a walk or put your feet into the ocean, it all has the same calming and clarifying effect, which leads[…]

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Get inspired by nature

Surfside Strategy Session Bondi 4 Feb 2016

by Sonja van den Bosch

Build long-term value for your business in an inspiring environment with like-minded people All business people finish the year with good intentions to allocate more time into strategy the upcoming year. In reality, this is always the first thing that falls off the plate. To ensure you don’t fall into that trap this year, AltusQ and Twinlife Marketing have joined forces and we’ve designed a unique interactive[…]

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Surfside Strategy Session Bondi 4 Feb 2016

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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