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Why are we here? We are here to create and recreate the next best versions of ourselves (and our business) and experience our lives with richness, abundance and joy. Sounds to good to be true? Please keep reading… What I love most about this statement is that it brings excitement into everything we do at every stage of life. It gives us permission to change, experiment, create[…]
Wisdom from the Spiritual Entrepreneur
Now, more than ever, businesses need to be able to adapt to meet rapidly changing circumstances. Business agility and digital transformation dominate the corporate conversation and have given rise to the trends towards lean workforces and a gig economy. Almost a million self-employed Australians now work on a freelance or project basis vs a permanent role, according to a recent article in the Sydney Morning Herald. Careful[…]
Where has the time gone? I can’t believe it is already 10 years since I stepped out of the corporate world and founded Twinlife Marketing. I’ve never worked for the same company, let alone the same boss for 10 years. How did this happen? I must have a good boss?! Well, she was a bit of a nightmare in the beginning, but has calmed down a lot,[…]
10 Years of Graciously Giving & Receiving
“The future of marketing is leadership” – Seth Godin We’ve always believed that effective marketing acts as a propeller to drive business forward, a vital pathway towards long-term growth. The elevation of marketing to the C-suite also recognises that marketing has moved well beyond communications, advertising and promotions. To be strategically significant, an effective change agent and driver of growth, marketing must have a seat at the[…]
“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]
Is Your Marketing Set Up to Succeed?
Candidates today want more than a job that fits their skills and decent salary. They want a job that fits their goals, values and vision for their lives. Millennials, set to dominate the workforce by 2025, are particularly interested in the opportunity to make a difference and forge meaningful work relationships according to Forbes, while nearly 80% will look for “people and culture fit first, followed by career potential”[…]
How building a culture-based brand will help you attract the right people
Half a year ago I had a hunch to invite my two close colleagues, Sasha & Joanne, along to The Immersion this year. This is a crazy, intense week in paradise (the Balinese jungle) with my dear teachers Remy and Zena. Through an intense program of breathing, meditation, yoga, philosophy & self-reflection, silence and connecting with nature, layers of the ego get stripped away and our true[…]
For far too long, marketing has been viewed as a cost centre instead of a revenue driver. The bottom line for businesses is all about the financial health of the company and the impact of that financial health starts with marketing. But how do marketers prove their impact? With more data than ever available, there is a huge expectation on marketers to take the data and prove[…]
Why Marketing deserves a seat at the Executive Table
Creating a Valuable Business Through Strategic Marketing Founded in 1982, Tecpro Australia supplies the most extensive range of spray nozzles, tank cleaning equipment, hose reels, odour control systems, fog nozzles and fog makers as a solution for dust suppression and evaporative cooling. More than just an importer and distributor of specialised engineering components, the experienced team at Tecpro has developed an enviable reputation for providing the[…]
As my twin boys Jordi & Dylan turn 8 today, I am reflecting on how they have been the instigators for Twinlife Marketing and how their growth and development has been very similar to the growth of my business. Life before… Life before children was completely different. It was all about ‘work hard, play hard’ and being on the go. I was enjoying working in the city[…]
