Showing posts tagged with: branding

Rockstars & Loyalty

by Joanne Akkari

With over 100 million albums sold over 35 years and having performed more than 2,700 energetic live performances in over 50 countries for more than 34 million fans, Bon Jovi is one of the bestselling rock bands in the world. As a long-time fan of the music and the people behind it, I was fortunate enough to attend a rare series of exclusive fan events in Sydney[…]

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Rockstars & Loyalty

Lessons from LEGO House

by Sonja van den Bosch

Who doesn’t like Lego? Our parents used to play with it, we played with it and now our children play with it. It’s a toy and brand that has stood the test of time. One of my sons has been asking us to go and visit the home of Lego, so off we went to Billund, Denmark. The Lego brick was invented there more than 60 years[…]

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Lessons from LEGO House

How building a culture-based brand will help you attract the right people

by Sasha Reid

Candidates today want more than a job that fits their skills and decent salary. They want a job that fits their goals, values and vision for their lives. Millennials, set to dominate the workforce by 2025, are particularly interested in the opportunity to make a difference and forge meaningful work relationships according to Forbes, while nearly 80% will look for “people and culture fit first, followed by career potential”[…]

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How building a culture-based brand will help you attract the right people

Who gives a crap?

by Sonja van den Bosch

Are you finding it challenging to set yourself apart from your competitors and own your market space? Let’s look at the amazing team of ‘who gives a crap’, who have been able to set their small, but growing company apart in the toilet paper market, which must be one of the most commoditised markets. Their differentiator – They really care and they are really funny! What makes[…]

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Who gives a crap?