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On the surface, truthfulness and marketing might seem like strange bedfellows. By its traditional nature marketing is there to push products, services, and messages. To drive desire and demand. To manipulate, cajole, seduce and persuade. With such an agenda how could marketing be viewed as anything other than disingenuous? We’ve always championed authentic truthful marketing that honestly reflects the core purpose of the clients we work with[…]
Truthfulness in Marketing – Oxymoron?
With so many things competing for our attention, it is difficult to know whether to prioritise our home, career, family or ourselves. I love this research from a 75-year Harvard study that re-enforces the power of connectedness. The Grant and Glueck study dates back to 1939 and tracked the physical and emotional well-being of two groups: 456 poor men growing up in Boston from 1939 to 2014[…]
The Secret to Leading a Fulfilling Life
