Showing posts tagged with: Apple

Amazon, Facebook, Google or Apple?

by Sonja van den Bosch

If you want to learn more about the trends in the online world and who are the winners and losers in this space looking at the 4 front runners Amazon, Facebook, Google and Apple then this video is a must see. It goes for about 15 minutes, but it’s very fast paced and gives incredible insights. It covers trends in retail, the social media landscape and what[…]

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Amazon, Facebook, Google or Apple?

IKEA outsmarting Apple

by Sonja van den Bosch

You have to see this…this is absolutely brilliant. I couldn’t stop laughing when I first saw IKEA’s ad ‘Experience the power of the bookbook’. The concept is great, but the way they’ve executed it with an amazing attention to detail is absolutely fantastic. IKEA’s Chief Design Guru Jorgen Eghammer explains how the ‘bookbook’ (IKEAS’s 2015 catalogue) outsmarts Apple. It is a device so simple and intuitive, that[…]

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IKEA outsmarting Apple

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