Showing posts tagged with: advertising

How do you Christmas?

by Sonja van den Bosch

This time of the year tends to bring out the best of people. It is seen as a time of giving, hope, friendship, family and reflection. It is also the time that we are treated to some of the best advertising of the year! “The excitement, buzz and creativity around Christmas adverts shows that this ‘ads as entertainment’ moment is quickly becoming a great British cultural export,[…]

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How do you Christmas?

Elf-Driving Mercedes-Benz

by Sonja van den Bosch

Just in time for the holiday season, Mercedes-Benz has launched the very first ‘elf-driving’ car commercial. Who needs a self-driving car, if you can have an ‘elf-driving’ vehicle? You have to see this…it’s a great spin on the self-driving technology combined with the magic of Christmas. It will put a smile on your face and will get you into the Christmas spirit. Wishing you a wonderful Christmas[…]

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Elf-Driving Mercedes-Benz

IKEA outsmarting Apple

by Sonja van den Bosch

You have to see this…this is absolutely brilliant. I couldn’t stop laughing when I first saw IKEA’s ad ‘Experience the power of the bookbook’. The concept is great, but the way they’ve executed it with an amazing attention to detail is absolutely fantastic. IKEA’s Chief Design Guru Jorgen Eghammer explains how the ‘bookbook’ (IKEAS’s 2015 catalogue) outsmarts Apple. It is a device so simple and intuitive, that[…]

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IKEA outsmarting Apple

Jaguar versus Mercedes

by Sonja van den Bosch

TV advertising can be clever, entertaining and creative. It makes it even more interesting and entertaining when competitors start attacking each other. It doesn’t happen that often and in some countries it isn’t even allowed, but Jaguar and Mercedes have just done it. In September 2013 Mercedes launched their magic body control TV commercial, featuring a bunch of funky chickens showing off their dance moves. The finishing[…]

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Jaguar versus Mercedes

Giving young filmmakers the opportunity to break into the market

by Sonja van den Bosch

I love interviewing people who do things out of the ordinary and think outside of the box. Laurence from Brand Honee definitely fits this picture. Laurence, originally from Texas, came to Australia to acquire an MBA from Macquarie University. He loved Australia and the way of life so much (I can relate to that), he decided to stay. Despite the fact that Laurence had zero ambition to[…]

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Giving young filmmakers the opportunity to break into the market

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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