Surprise and delight…

by Sonja van den Bosch

Surprise and delight…

Don’t we all like nice surprises? An unexpected gift, a thank you or even a nice smile can make someone’s day.

The Canadian airline Westjet took surprising their customers to a whole new level this year.

250 Of their passengers were surprised with an unforgettable Christmas experience that they will never forget and I am sure will tell many of their friends about.

What’s even better is that the video clip about this experience has gone viral and has been watched more than 25 million times already. Now that’s great marketing.

Here is the video clip for you. Enjoy and maybe it will inspire you to also do something fun and unexpected.

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Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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