Sinead Roberts – Co-founder Wotnot Naturals

by Sonja van den Bosch

Sinead Roberts – Co-founder Wotnot Naturals

New product launch

“From a humble little eco-nappy to organic skin care and natural beauty products we founded Wotnot Naturals with the aim of providing the best, most trusted natural skincare for women and their families. We gained a cult following early on, and our tribe remains loyal, however the market has become a lot more crowded since and the retail environment is fierce.

Initially we looked to Twinlife Marketing for strategic advice and direction regarding the positioning and messaging for a new product. We were so impressed with what they came up with that we engaged them further to develop a full strategic marketing plan for our business, and to help set us up to successfully implement the plan.

The Twinlife team helped us hone in on our market positioning and core brand values. We enjoyed the workshops and their research produced great insights for the marketing strategy.
We are so prone to going around in circles but we now have a lot of clarity that’s fed into our messaging, packaging and will carry through to our marketing activities.”

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