As we head into Christmas, don’t forget to set yourself up for a successful New Year.
The end of the year is a great time to look back and appreciate the good things that happened this year (although it has been an interesting year, there are always things to be grateful for), as well as start pre-planning and setting your business up for an even better year next year. It’s a time to connect, share, and reflect. We know it’s a busy time for a lot of people, so we thought we’d share some tips around your people, clients, and communication so you can relax and enjoy the festive period and set yourself up for a successful 2022.
Your people – Connect, share, and celebrate
- Let your team know how valuable they are and acknowledge any achievements, learnings, and growth they’ve had this year. And then talk about the next challenges, opportunities, and growth areas you are going to focus on in the New Year, both as a team and also on an individual level.
- With mobile phones and wifi everywhere it is getting harder and harder to switch off, however only when we have a real break, we can fully re-energise and refresh, so try to get everyone in your business to switch off over Christmas, so you can all come back refreshed and full of energy.
- Use technology to incorporate the festive fun that you have in the office to include your remote workers too. This year we’ve definitely learned how to create connections and have celebrations remotely, via video and other online tools.
Your Clients – Pause and reflect
Our clients are more than just clients. We thoroughly enjoy working with them for the simple reason that we are one team working together to achieve success, meanwhile uplifting each other. We share successes, and we work together through challenges. This time of the year is a great time to thank clients for the relationship or partnership you have developed over the past year and the key things you’re looking forward to in the next calendar year. Although technology is great, sometimes you have to zig when everyone is zagging:
- A handwritten card with a personal message goes a long way, as well as a gift that resonates. We are bombarded by touchpoints across digital channels these days, using something a bit more traditional to show your appreciation this year will make you stand out.
- After the year we’ve had, we are all looking forward to a well-deserved break and connection with friends and family. It’s a great time to get the festive cheer happening in your messaging and in your conversations.
- Plan your client meetings for the start of the New Year – ready to share stories and hit the ground running. This ensures that you’ll be more relaxed on your break and will be set up well for the start of the New Year.
Your Communication – Plan now for early 2022
We might all feel like disappearing from the radar this festive period, and it is important we take some down time to recharge with family and friends. The best way to truly have that relaxing break is to have your first activities pre-booked, planned and ready to go before the holiday season.
- Schedule an e-newsletter to go out in the New Year so you are front of mind as people come back. Keep it light and informative eg. it could revolve around what your business is looking forward to focus on in 2022. The festive period can often act as a nice recharge for us all, to come back with a renewed energy – share this with your network.
- Use your social media channels, like eg. LinkedIn to get your messages about the New Year to a broader audience and to keep sharing and connecting.
Lastly, enjoy it! Christmas, regardless of background is a nice time to spend with friends and family. It’s a chance to connect, enjoy, receive, support others, and celebrate their successes.
As a way to give back, Twinlife Marketing would like to offer you the opportunity for a complimentary strategic marketing & sales consultation, so that we can help you hit the ground running in 2022. If you are interested in this, please get in touch with James Cowley.
Have a great break!Tags: business growth, leadership, marketing strategy, marketing success