Men and women – miles apart

by Sonja van den Bosch

Men and women – miles apart

Women are from Venus and men are from Mars. She feels, he thinks. She bases decisions on emotions and expectations, he on fact and experience. She talks, he listens. We all know that men and women are different.

How does this influence how we market to both these genders? How do men and women use social media differently?

Men are more likely to use social media for business or dating, whereas women are more likely to use social media for staying in touch with family and friends, sharing of stories and photos, entertainment and self-help.

Also, when we look at the connection with brands online, men are more likely to have quick access to deals and scan coupons and QR codes, while women are more likely to follow brands, but tend to ignore social media ads.

This information is not only gold for our online marketing efforts, but we can also translate these findings into our offline marketing activities and making them more relevant and more effective.

See the full infographic below

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THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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