Inspirational marketing is driven by inspirational people. Inspirational people are true to themselves, truly believe in what they do, live each moment the best they can and have meaningful relationships with everyone they encounter. This inspiration is carried through in their personal and professional life, resulting in inspirational marketing.
We don’t need to solve the world’s problems or find a cure for life threatening diseases to be an inspirational person. I believe that each and every one of us has the capability to be an inspirational person and make a positive contribution to this world.
To truly become an inspirational person you firstly need to have a meaningful relationship with yourself. Are you true to yourself? Are you doing the things that are important to you? Are you doing the things that you really matter to you? Only once you are true to yourself, you are able to shine in this world and have truthful, inspirational relationships with people around you.
I strongly believe that inspirational businesses are driven by inspirational marketing, which is driven by inspirational people. It doesn’t matter how big or small a business is, it is about the essence of the business and how this essence is being shared with the rest of the world.
Inspirational marketing is about making every contact moment with clients, prospects, business partners etc. count. It is about helping and caring about your target market and going the extra mile. It is about putting a smile on your customer’s face and about giving them joy, happiness or a solution to a problem they are having. It is about educating them and sharing your knowledge with them. It is NOT about trying to push products or services that are only going to be positive to your own bottom-line.
I believe that people and businesses that are run on this principle of inspirational marketing have the most fulfilling lives and with this automatically comes success and even profitability.
I do encounter a lot of inspirational people and businesses that practice inspirational marketing and in this blog I would like to share with you my personal experiences. Enjoy!