One of my great friends from Maastricht University, Robbert Rietbroek who runs PepsiCo in Australia, New Zealand and the Pacific has caused a bit of a media frenzy this week with a story about championing family-friendly, flexible work policies, something that is very close to my heart.
Getting the best out of people while providing work life balance has always been Twinlife’s purpose – contributing to create better quality of life for our team and clients, obviously on a small scale. However, I am excited and grateful that Robbert has taken this to a whole new level – the corporate boardroom.
Leading by example
What I love is that Robbert leads by example. I know him as a loyal friend and an absolutely dedicated family man, who always makes time for his children and his wife. Most of our time spent together nowadays is family time, enjoying home cooked dinners and great laughs at each other’s houses.
This article has been picked up by various media outlets in Australia, and even by the Maastricht University Alumni Association, but more importantly has stirred up quite some discussion in Australian boardrooms. Mission accomplished.
Having a strong purpose is marketing gold!
From a marketing perspective, having a genuine purpose and viewpoint and not being afraid to talk about it is very powerful for your brand and your company, no matter how big or small you are. It can create great exposure, without having to talk about your products or services. People like to do business with people they like and they like to connect with something that gives meaning to life… for me creating work life balance hits that mark.
You can read the full article here:
Tags: PepsiCo, purpose, purpose-led marketing, Robbert Rietbroek, work life balance