IKEA outsmarting Apple

by Sonja van den Bosch

IKEA outsmarting Apple

You have to see this…this is absolutely brilliant. I couldn’t stop laughing when I first saw IKEA’s ad ‘Experience the power of the bookbook’. The concept is great, but the way they’ve executed it with an amazing attention to detail is absolutely fantastic.

IKEA’s Chief Design Guru Jorgen Eghammer explains how the ‘bookbook’ (IKEAS’s 2015 catalogue) outsmarts Apple. It is a device so simple and intuitive, that using it feels almost familiar. Jorgen also believes that this technology that is life enhancing should be in the hands of everyone, so the IKEA 2015 catalogue is free.

I’ve said enough, watch it for yourself and kudos to the creative team that came up with this ad.

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  1. Danielle says:

    Love it! So simple yet genius.

  2. That’s my kind of technology

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