How to brand Santa

by Sonja van den Bosch

How to brand Santa

Santa is magical…Santa is fun…Santa is for young and old…Santa is giving…Santa is all over the world.

So, how do we brand this amazing character?

My Twinlife Marketing colleague, Gina Hill, shared a very funny and clever Santa brand book with me and the rest of our team that has been developed by a branding company in the UK called Quietroom.

There are 15 slides to enjoy ranging from topics like the Santa brand promise, Santa brand values, how to live the brand, the brand language etc.

We’ve had lots of laughs about this, so here is a link through to the whole presentation:

Enjoy and a Merry Christmas! Hope Santa will be good to you.

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Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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