Every staff member within your company can make a positive difference to your business by making customers feel special and by creating precious memories. It doesn’t need to be innovative and you don’t need to have a marketing degree to excel at this, as long as the actions come from the heart.
The following video is a brilliant example of how an 18 year old young man with Down Syndrome transformed the customer experience for a store and ignited the other staff around him to also start creating memorable experiences for their customers.
Enjoy the video! It is worth it.