How Little Acts of Kindness can Transform your Business

by Sonja van den Bosch

How Little Acts of Kindness can Transform your Business

Every staff member within your company can make a positive difference to your business by making customers feel special and by creating precious memories. It doesn’t need to be innovative and you don’t need to have a marketing degree to excel at this, as long as the actions come from the heart.

The following video is a brilliant example of how an 18 year old young man with Down Syndrome transformed the customer experience for a store and ignited the other staff around him to also start creating memorable experiences for their customers.

Enjoy the video! It is worth it.


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Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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