How do you Christmas?

by Sonja van den Bosch

How do you Christmas?

This time of the year tends to bring out the best of people. It is seen as a time of giving, hope, friendship, family and reflection.

It is also the time that we are treated to some of the best advertising of the year!

“The excitement, buzz and creativity around Christmas adverts shows that this ‘ads as entertainment’ moment is quickly becoming a great British cultural export, much like America’s Superbowl,” David Black, managing director of branding at Google UK, said in a statement: “Not only are users around the world turning to YouTube to watch and engage with the ads, but more and more brands are tapping into this opportunity to share emotional stories.”

We’ve handpicked our favourite 3 ads from the 10 most popular youtube Christmas ads of 2016 for your enjoyment.

Coming Home for Christmas | Heathrow Airport
The tale of two elderly teddy bears making their way through the airport to be reunited with family

Apple | Frankie’s Holiday
Frankenstein’s monster befriends a little girl who gives him a chance

EDEKA | “Zeitschenken/(The Best Gift)”
Germany’s biggest supermarket encourages parents to spend more time with their kids

No matter how you Christmas, we wish you a wonderful time over the holiday season. Time to spend with your family, time to spend with your children and time to reflect on the year just past.

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Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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