Courage or Fear? What Wave are you Riding on?

by Sonja van den Bosch

Courage or Fear? What Wave are you Riding on?

Remember how as children we loved to explore new things and give everything a go? Life was one big adventure. It didn’t matter if we fell, we just got up and tried again, often with a smile on our face.

With time, we lose a bit (or a lot) of our courage. The joy of being human is replaced by fear. Courage and fear have a big influence on how we deal with challenges and opportunities and how we navigate uncertainty and risk.

Generally, I do get quite excited about stepping out of my comfort zone and throwing myself into new experiences. However, over the past 2 months I’ve had to look fear in the face and have learned to overcome it.

Don’t ask me why, but I was scared of the ocean. The waves, the rips, the power and the unknown. Because of this, I have never truly been able to enjoy the ocean to its fullest.

There is a choice…

I truly admire the surfers, looking so in tune with nature and always wished I could be one of them, if I just could get rid of my fear. My kids, who now also enjoy surfing, started pushing me. There is no better motivation than your 10-year old sons telling you that you need to lift your game. But I still wasn’t convinced. In my head I kept coming up with all kinds of wonderful excuses why not to. Then I realised I had a choice. I could either give in to my fear and do nothing or I could lean into my courage and just go for it. I decided to do the latter.

Now two months later, I can honestly say that it has been a very rewarding journey. Yes, I’ve learned how to catch and ride a wave. You should have seen the smile on my face when this happened the first time! However, what I am most proud of is that I’ve been able to transform my fear into excitement and even enjoyment, as well as learn some other valuable lessons along the way.

The first step is the hardest, always!

Before my first surfing lesson, I was very nervous. My breathing was shallow and the adrenaline was rushing through my body. I made sure to inform my surf instructor about all my worries. It felt good just getting everything off my chest. And then I was standing on the sand and I decided to just let go, trust the process and I dove in. And guess what? It wasn’t as scary as I thought it would be. The silly stories we create in our minds are definitely not a reflection of reality. The first lesson went ok and after that it got easier, better and so much more enjoyable. I even started to look forward to my weekly surfing lesson.

If you ever started a new project, adventure or business, you can probably relate to this. The first step is always the hardest, but once you get going, things start to happen and flow more effortlessly.

Expert guidance and support is invaluable

It really helped that my surf instructors from Let’s Go Surfing in Bondi explained everything so well and made me feel very comfortable and safe. They guided me through the right steps and encouraged me along the way. Their passion for surfing was infectious and they were always there to cheer me on. They got so excited when I caught a wave, which really helped me keep going.

It made me realise how special it is to transfer your skills, knowledge and passion to others. It is what my team and I enjoy most. Taking our clients by the hand, guiding and leading them through their marketing journey (which is often quite scary for them), getting them to explore new territories and learn new skills is extremely satisfying. Just like my surfing instructors I get very excited when our clients are getting some great breakthroughs and results.

Sometimes you just have to roll with it

I learned very quickly that perfect surfing conditions don’t exist. Sometimes we had nice, easy waves and other times it was rough, dumpy and we even had some weeks where we couldn’t go out at all. I just had to roll with whatever was presented on the day and be ok with that. It was a great lesson in going with the flow, being flexible and making the most out of the situation at hand, while still having the goal of learning how to surf in mind.

Of course, this also happens in life and in business. That’s why in marketing I like the combination of having a marketing strategy in place, so there is direction and focus, with a flexible and agile approach to be able to adjust to business and market changes.

Mastery takes time

Although I’ve finished my beginners course, I am nowhere near where I want to be. My surfing instructors keep telling me how much more consistent practice is needed. I understand that mastery takes time and I am definitely going to give it my best shot over the next 12 months.

What wave are you riding on? Courage or Fear?

If you are courageous enough to embark on the marketing journey, please get in touch with me. We would love to lead, guide and support you and help make you and your business unstoppable.

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THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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