Such a pleasure to have Sonja lead & guide us on our strategic marketing journey. Although we were good at marketing execution, we lacked clarity, focus and strategic marketing direction. Sonja has ensured our marketing is aligned with our business goals and relevant to our customers, setting us up for our next growth phase. Sonja gets us, our market and our business. She is authentic, present and her marketing and business knowledge is second to none. Every session we come out energised, focused and with a whole lot of great new ideas.
“After 37 years in business LA Services made a choice to begin a marketing journey. Like many family owned manufacturing SME’s the idea of establishing such a function was foreign and somewhat frightening.
Once engaged, the strategic marketing process was unwrapped through a professional research program. The resulting plan and its proposed delivery was then communicated in a language we understood. We are now working on execution through a partnership model with our passionate, and dedicated marketing strategist, who guides, leads and mentors us on what has become an enjoyable and educational journey.
As a business leader I am deeply impressed with the culture Sonja has imbedded in Twinlife. She personally values being truthful, authentic and trusting, and all these attributes are reflected by her team at every interaction. The trust she places in her team to always do their best is underpinned by a simple principle which allows her team to find the right balance between stimulating work and valuable family time.
The Twinlife Marketing team is truly an inspiring group of people to be around and have redefined the way I think about culture, values and delivering employee happiness.”
With little notice, Sonja produced for us a comprehensive and eye-opening analysis of our marketing strategy and current position, with plenty of advice on how to proceed on several fronts, from website, to LinkedIn, and including core message, content planning, networking technique, channels and market segmentation. In addition, this was presented effectively in a constructive and good-humoured way. It will be a pleasure to pursue our engagement with Sonja and twinlife marketing.
We have been working with Twinlife Marketing for a few months now and we are thrilled we started on this journey with them. Over the years we had tried many different marketing streams but always struggled when it came to on boarding new clients. Twinlife took the time to properly get to know our business and what we were looking for and then showed us which paths would work best for our business. They helped us have a clearer vision of where we should invest our time and energy, and showed us marketing insights that we were unaware of. They put a lot of energy into every session with us and we always walk away feeling excited about implementing our new learnings.
It is evident that Twinlife’s marketing consultants are very knowledgeable and passionate about what they do, and we are very excited to continue our journey with them.
Before we started working with Twinlife our marketing was ad hoc and ineffective. Now we have a marketing strategy and the tools to implement and refine it. We’ve achieved so much it feels like we’ve got a marketing degree on steroids! Thanks.
Sonja and the team at Twinlife Marketing have shaped our marketing strategy to align with our business goals, and so we have set clear course for the medium term. In a fast-changing and global market it is of enormous benefit to be reminded of the need for focused effort, and with their support at Dominion House we have segmented our market, refined our service portfolio and are engaging with the clients who need us most. I continue to warmly recommend Twinlife Marketing and Sonja to SMEs seeking to reduce complexity and establish clear pathways to business growth with practical marketing solutions.
The Twinlife marketing have an experienced team who have led the definition of and actively helped with the implementation of our marketing strategy. Although we have grown, we needed the strategic marketing direction to take our company to the next level. The process not only gave us insights and improvements we implemented , but also clarity, direction, focus and a solid plan for the next 12 months. We have since embedded the key marketing messages delivered by Twinlife into our sales process with good results, and they have flowed through to our content marketing, website & PR. Our partnership continues as their skills complement our existing capabilities, so we work together as a strong team.
Our organisation, the Order of the Eastern Star, Grand Chapter of NSW and ACT, was looking at how to ensure a future for our organisation and decided we needed a strategic brand and marketing plan. We had no idea where to start, what to do and who to trust, but fortunately we got referred to Twinlife Marketing.
We were blown away by how quickly the Twinlife Marketing team got through to the true essence of our organisation and how they’ve been able to put this into meaningful language for our members and the wider community. We could never have come up with this ourselves, but we feel very aligned with our new brand and marketing messages.
They’ve created clarity and focus and a way to make us stand out. Twinlife Marketing also developed a practical strategic marketing action plan for us, that will help us retain existing members and gain new members, as well as generate more brand awareness. In addition to the plan, they developed a number of tools and resources that will assist us with implementation and achieving our objectives.
We’ve really enjoyed working with the Twinlife Marketing team, they have been generous in sharing their knowledge and expertise, they were responsive and flexible and we feel energised to now bring this plan to life.
Ray McIntosh – Order of the Eastern Star, Grand Chapter of NSW and ACT Inc.
As the Managing Director of Air-Met Scientific, I kind of knew how to play the marketing game, but Sonja from Twinlife Marketing has shown us how to play to WIN. The ongoing strategic marketing guidance and direction is invaluable – it has increased our in-house marketing capability and has transformed our business. We are benefiting from our strong positioning in the market and keep enjoying business growth.
Twinlife Marketing has helped us to define our ideal client and to target our messaging to match. As a result, our marketing is more effective and in sync with those who are a good fit for us. Sonja and her team are also very generous in sharing their knowledge and this has helped to grow our in-house capability so we can achieve good results on a sustained basis. I recommend Sonja and Twinlife Marketing to any business owner or manager who wants to become clearer and more effective in their decision making regarding their marketing efforts.