New product launch
“From a humble little eco-nappy to organic skin care and natural beauty products we founded Wotnot Naturals with the aim of providing the best, most trusted natural skincare for women and their families. We gained a cult following early on, and our tribe remains loyal, however the market has become a lot more crowded since and the retail environment is fierce.
Initially we looked to Twinlife Marketing for strategic advice and direction regarding the positioning and messaging for a new product. We were so impressed with what they came up with that we engaged them further to develop a full strategic marketing plan for our business, and to help set us up to successfully implement the plan.
The Twinlife team helped us hone in on our market positioning and core brand values. We enjoyed the workshops and their research produced great insights for the marketing strategy.
We are so prone to going around in circles but we now have a lot of clarity that’s fed into our messaging, packaging and will carry through to our marketing activities.”
A focused marketing plan put into action
“We brought in Twinlife Marketing to help whip our marketing into shape and get better results from our efforts. We had fallen behind with regular and consistent marketing and needed direction to refocus.
Twinlife saw what was needed straight away. We gained structure and focus from the marketing plan they developed, and then the processes and discipline to follow through in putting the plan into action. They made sure we really understood the recommendations and grew our confidence. Through all the stages we were given the templates and taught how to run and analyse them ourselves. So it wasn’t just hand holding, it was education and self-empowering.
We have learned so much, and working with Twinlife Marketing has inspired new levels of thinking and action in all areas of our business, not just marketing. It’s given us new drive and thought processes to reconnect with lots of our client base in new ways with new energy.
We’ve found the whole experience very valuable, and also a lot of fun. Twinlife really “got” us and brought passion and energy as well as their expertise to our business. We loved working with them and will do so again.
I highly recommend them!!!!!”
Practical website improvements
“Thank you so much for your insights into our websites’ presentation and performance. Your analysis is very helpful and your recommendations are really practical, which makes it so much easier for us to refresh the sites ourselves. We really appreciate your input. It’s been invaluable.”
“Twinlife set themselves apart by becoming part of your team, and bringing new ideas and ways of thinking to the table in a way that is tailored and relevant to your business. Twinlife combines experience with forward thinking approaches, and the ability to develop a seamless relationship between the two companies very quickly. Would definitely recommend working with Twinlife.”
“Sonja has been integral in cultivating our customer focused approach to marketing, and the creation of our marketing strategy and identity. Her insights, leadership and mentoring have been invaluable. As a marketer and facilitator she is professional, engaging, generous and attentive. As a result of working with Sonja we have an aligned team with clear goals and the confidence to continue its marketing journey. I’m a better marketer for having worked with Sonja and Twinlife.”
“We are so fortunate to have the Twinlife team as our strategic marketing partner. Thank you for helping us attract more ideal clients, for uplifting our strategic marketing capability and for augmenting our existing business strategy. It has all contributed to our continuous business growth. We love your team’s integrity, knowledge and enthusiasm and would highly recommend you to any growing business that wants to become a leader in their area.”
“We enjoyed working with Sonja and her team at Twinlife. After working with Twinlife over a couple of months on our marketing strategy our business is better equipped, stronger aligned but also re-energized. The process and outcomes were customized to our specific needs. I appreciate how the team went into small details, that will make a big impact on our business, as well as keeping the focus on the bigger picture to make us future-prove. I can highly recommend working with Twinlife, as our business is in a better place since engaging with Sonja and her team.”
“As a People & Culture specialist consultants we were confused on how to market ourselves. Key messaging and channels were key but we weren’t confident in this space. Twinlife team Sasha, Sonja and Joanne brought clarity through a 3 part deep discovery process. Thanks to this experienced team we now have a clear plan and detailed path to implement.”
“It’s great when a plan starts to come together and produce the results we were all anticipating. The Twinlife Marketing team have given us the clarity and direction we needed, and their excellent work so far is already showing exciting results. Empowering us to grow into new markets, our marketing strategy is vindication of our commitment to invest in this vital aspect of our business and an awesome way to dive into the next stage of implementation. It’s been a great journey so far.”
Such a pleasure to have Sonja lead & guide us on our strategic marketing journey. Although we were good at marketing execution, we lacked clarity, focus and strategic marketing direction. Sonja has ensured our marketing is aligned with our business goals and relevant to our customers, setting us up for our next growth phase. Sonja gets us, our market and our business. She is authentic, present and her marketing and business knowledge is second to none. Every session we come out energised, focused and with a whole lot of great new ideas.