Viewing posts categorised under: Inspirational Marketing

Who are we, really?

by Sonja van den Bosch

Half a year ago I had a hunch to invite my two close colleagues, Sasha & Joanne, along to The Immersion this year. This is a crazy, intense week in paradise (the Balinese jungle) with my dear teachers Remy and Zena. Through an intense program of breathing, meditation, yoga, philosophy & self-reflection, silence and connecting with nature, layers of the ego get stripped away and our true[…]

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Who are we, really?

Committed Relationship… or One Night Stand?

by Sasha Reid

“A great relationship doesn’t happen because of the love you had in the beginning, but how well you continue building love until the end.” – Unknown Think about the last time you met someone interesting for the first time. They looked good. You looked good. There was a frisson of potential. The whiff of a spark. You got to talking… only to find yourself in a one-sided[…]

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Committed Relationship… or One Night Stand?

Courage or Fear? What Wave are you Riding on?

by Sonja van den Bosch

Remember how as children we loved to explore new things and give everything a go? Life was one big adventure. It didn’t matter if we fell, we just got up and tried again, often with a smile on our face. With time, we lose a bit (or a lot) of our courage. The joy of being human is replaced by fear. Courage and fear have a big[…]

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Courage or Fear? What Wave are you Riding on?

5 Steps to a Practical Digital Marketing Strategy

by Sonja van den Bosch

There are great opportunities with digital marketing for any size business. But where does your business fit in? How can you benefit without burning through time and money? Most businesses are undertaking some marketing activity, whether it is using the most popular social media platforms, email marketing, or getting right back to basics with setting up or redesigning their website. Regardless of the stage you are at,[…]

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5 Steps to a Practical Digital Marketing Strategy

Introducing…the Twinlife Tree

by Sonja van den Bosch

As it is our 9th birthday this month, I would like to introduce the Twinlife Tree. It is a symbolisation of our journey so far, where we are today and our future ahead. The idea of the Twinlife Tree just kept popping into my head while I was evaluating whether I am still on the right track, aligned with my values, and enjoying the journey. Why a[…]

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Introducing…the Twinlife Tree

What I learned in Africa

by Sonja van den Bosch

One of the best things that traveling brings is a different perspective. Being in a new environment opens your mind and makes you look at things with fresh eyes. Recently, my family and I traveled through South Africa, avoiding the big cities and spending most of our time in stunning nature. Next to great memories, the biggest gift I brought home were the following 5 valuable lessons.[…]

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What I learned in Africa

Purpose, People, Presence…

by Sonja van den Bosch

What makes an experience, a business, life in general worthwhile and meaningful? I pondered over this question, when I was asked to do a keynote for a group of business leaders at NSW Leaders. I thought back to my year of traveling with Up with People, an educational organisation with the purpose to create more understanding and respect between different cultures. This experience has enriched my life[…]

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Purpose, People, Presence…

What is your First Impression?

by Sonja van den Bosch

First impressions…we give and receive them every day, often even without even realising it. It happens in a couple of seconds, using our senses: seeing, hearing, smelling and especially FEELING. You know this gut feeling you get, this sign from inside your body, often in your solar plexus or heart area, that gives you an inclination whether something is right or wrong for you, whether you should[…]

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What is your First Impression?

Leave Loudly… says PepsiCo CEO

by Sonja van den Bosch

One of my great friends from Maastricht University, Robbert Rietbroek who runs PepsiCo in Australia, New Zealand and the Pacific has caused a bit of a media frenzy this week with a story about championing family-friendly, flexible work policies, something that is very close to my heart. Getting the best out of people while providing work life balance has always been Twinlife’s purpose – contributing to create[…]

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Leave Loudly… says PepsiCo CEO

Getting Back to Happy

by Sonja van den Bosch

Goal setting is much more than simply saying you want something to happen. Unless you clearly define exactly what you want and understand why you want it in the first place, your odds of success are considerablye reduced. Do you have loads of goals but struggle with achieving them …even when you know what to do? If yes, keep reading. It’s easy to sit around and think[…]

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Getting Back to Happy

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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