Viewing posts categorised under: Inspirational Marketing

The Road to Black Belt

by Sonja van den Bosch

Over the past 4 years, I’ve been a spectator and supporter of my boys’ road to black belt in Taekwondo. This experience has had a profound impact, not only on them but also on me. There are so many similarities to the road to marketing, business, life or you name it excellence that so many people strive for and only a few seem to master. Why is[…]

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The Road to Black Belt

Truthfulness in Marketing – Oxymoron?

by Sonja van den Bosch

On the surface, truthfulness and marketing might seem like strange bedfellows. By its traditional nature marketing is there to push products, services, and messages. To drive desire and demand. To manipulate, cajole, seduce and persuade. With such an agenda how could marketing be viewed as anything other than disingenuous? We’ve always championed authentic truthful marketing that honestly reflects the core purpose of the clients we work with[…]

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Truthfulness in Marketing – Oxymoron?

Rockstars & Loyalty

by Joanne Akkari

With over 100 million albums sold over 35 years and having performed more than 2,700 energetic live performances in over 50 countries for more than 34 million fans, Bon Jovi is one of the bestselling rock bands in the world. As a long-time fan of the music and the people behind it, I was fortunate enough to attend a rare series of exclusive fan events in Sydney[…]

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Rockstars & Loyalty

Why Outsource Marketing?

by Sasha Reid

Now, more than ever, businesses need to be able to adapt to meet rapidly changing circumstances. Business agility and digital transformation dominate the corporate conversation and have given rise to the trends towards lean workforces and a gig economy. Almost a million self-employed Australians now work on a freelance or project basis vs a permanent role, according to a recent article in the Sydney Morning Herald. Careful[…]

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Why Outsource Marketing?

10 Years of Graciously Giving & Receiving

by Sonja van den Bosch

Where has the time gone? I can’t believe it is already 10 years since I stepped out of the corporate world and founded Twinlife Marketing. I’ve never worked for the same company, let alone the same boss for 10 years. How did this happen? I must have a good boss?! Well, she was a bit of a nightmare in the beginning, but has calmed down a lot,[…]

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10 Years of Graciously Giving & Receiving

Find Your Focus in 2019

by Sasha Reid

A new year often signals a fresh start. A chance to reflect on the year that’s gone and consider the possibilities ahead, both personally and professionally. We resolve to do better and achieve our ambition – and we are fierce in our determination, fuelled by the prospect of a new year with the slate wiped clean. Truth alert: we don’t like New Year’s resolutions much. They tend to[…]

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Find Your Focus in 2019

Digging Deep

by Sonja van den Bosch

‘Life isn’t as serious as the mind makes it out to be.’ – Eckhart Tolle. This is a story about turmoil, fear and self-doubt. It is a story about digging deep, and digging deeper. It is also a story about celebrating, feeling at peace, and letting life flow. Ultimately, it is a story about growth. No, I am not talking about financial or business growth, but something[…]

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Digging Deep

Marketing Leadership

by Sasha Reid

“The future of marketing is leadership” – Seth Godin We’ve always believed that effective marketing acts as a propeller to drive business forward, a vital pathway towards long-term growth. The elevation of marketing to the C-suite also recognises that marketing has moved well beyond communications, advertising and promotions. To be strategically significant, an effective change agent and driver of growth, marketing must have a seat at the[…]

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Marketing Leadership

Websites That Work

by Sasha Reid

There was a time, not that long ago, when it wasn’t yet a given for a business to have a website, let alone one with a recognisable function beyond being an online brochure. Terms like content management system (CMS), search engine optimisation (SEO) and user experience (UX) weren’t yet part of our language. Content marketing had yet to emerge as a defined type of marketing, and website[…]

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Websites That Work

Is Your Marketing Set Up to Succeed?

by Sasha Reid

“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]

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Is Your Marketing Set Up to Succeed?

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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