Digging Deep

by Sonja van den Bosch

‘Life isn’t as serious as the mind makes it out to be.’ – Eckhart Tolle. This is a story about turmoil, fear and self-doubt. It is a story about digging deep, and digging deeper. It is also a story about celebrating, feeling at peace, and letting life flow. Ultimately, it is a story about growth. No, I am not talking about financial or business growth, but something[…]

Read more

Digging Deep

Marketing Leadership

by Sasha Reid

“The future of marketing is leadership” – Seth Godin We’ve always believed that effective marketing acts as a propeller to drive business forward, a vital pathway towards long-term growth. The elevation of marketing to the C-suite also recognises that marketing has moved well beyond communications, advertising and promotions. To be strategically significant, an effective change agent and driver of growth, marketing must have a seat at the[…]

Read more

Marketing Leadership

Websites That Work

by Sasha Reid

There was a time, not that long ago, when it wasn’t yet a given for a business to have a website, let alone one with a recognisable function beyond being an online brochure. Terms like content management system (CMS), search engine optimisation (SEO) and user experience (UX) weren’t yet part of our language. Content marketing had yet to emerge as a defined type of marketing, and website[…]

Read more

Websites That Work

Is Your Marketing Set Up to Succeed?

by Sasha Reid

“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]

Read more

Is Your Marketing Set Up to Succeed?

Lessons from LEGO House

by Sonja van den Bosch

Who doesn’t like Lego? Our parents used to play with it, we played with it and now our children play with it. It’s a toy and brand that has stood the test of time. One of my sons has been asking us to go and visit the home of Lego, so off we went to Billund, Denmark. The Lego brick was invented there more than 60 years[…]

Read more

Lessons from LEGO House

How building a culture-based brand will help you attract the right people

by Sasha Reid

Candidates today want more than a job that fits their skills and decent salary. They want a job that fits their goals, values and vision for their lives. Millennials, set to dominate the workforce by 2025, are particularly interested in the opportunity to make a difference and forge meaningful work relationships according to Forbes, while nearly 80% will look for “people and culture fit first, followed by career potential”[…]

Read more

How building a culture-based brand will help you attract the right people

Who are we, really?

by Sonja van den Bosch

Half a year ago I had a hunch to invite my two close colleagues, Sasha & Joanne, along to The Immersion this year. This is a crazy, intense week in paradise (the Balinese jungle) with my dear teachers Remy and Zena. Through an intense program of breathing, meditation, yoga, philosophy & self-reflection, silence and connecting with nature, layers of the ego get stripped away and our true[…]

Read more

Who are we, really?

Committed Relationship… or One Night Stand?

by Sasha Reid

“A great relationship doesn’t happen because of the love you had in the beginning, but how well you continue building love until the end.” – Unknown Think about the last time you met someone interesting for the first time. They looked good. You looked good. There was a frisson of potential. The whiff of a spark. You got to talking… only to find yourself in a one-sided[…]

Read more

Committed Relationship… or One Night Stand?

Courage or Fear? What Wave are you Riding on?

by Sonja van den Bosch

Remember how as children we loved to explore new things and give everything a go? Life was one big adventure. It didn’t matter if we fell, we just got up and tried again, often with a smile on our face. With time, we lose a bit (or a lot) of our courage. The joy of being human is replaced by fear. Courage and fear have a big[…]

Read more

Courage or Fear? What Wave are you Riding on?

5 Steps to a Practical Digital Marketing Strategy

by Sonja van den Bosch

There are great opportunities with digital marketing for any size business. But where does your business fit in? How can you benefit without burning through time and money? Most businesses are undertaking some marketing activity, whether it is using the most popular social media platforms, email marketing, or getting right back to basics with setting up or redesigning their website. Regardless of the stage you are at,[…]

Read more

5 Steps to a Practical Digital Marketing Strategy

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

Receive the Latest Marketing Insights

Explore More Stories

ARCHIVES

Request Call Back
close slider