Websites That Work

by Sasha Reid

There was a time, not that long ago, when it wasn’t yet a given for a business to have a website, let alone one with a recognisable function beyond being an online brochure. Terms like content management system (CMS), search engine optimisation (SEO) and user experience (UX) weren’t yet part of our language. Content marketing had yet to emerge as a defined type of marketing, and website[…]

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Websites That Work

Is Your Marketing Set Up to Succeed?

by Sasha Reid

“More people are doing marketing badly than any other profession I can imagine. What an opportunity…” – Seth Godin Marketing has changed more in the last 20 years than arguably any other business discipline. Data, digital and the rise of social media means we’re living in an age of 24/7 connectivity, able to be bombarded with more marketing messages than ever before. Smaller businesses have also enjoyed[…]

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Is Your Marketing Set Up to Succeed?

Lessons from LEGO House

by Sonja van den Bosch

Who doesn’t like Lego? Our parents used to play with it, we played with it and now our children play with it. It’s a toy and brand that has stood the test of time. One of my sons has been asking us to go and visit the home of Lego, so off we went to Billund, Denmark. The Lego brick was invented there more than 60 years[…]

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Lessons from LEGO House

How building a culture-based brand will help you attract the right people

by Sasha Reid

Candidates today want more than a job that fits their skills and decent salary. They want a job that fits their goals, values and vision for their lives. Millennials, set to dominate the workforce by 2025, are particularly interested in the opportunity to make a difference and forge meaningful work relationships according to Forbes, while nearly 80% will look for “people and culture fit first, followed by career potential”[…]

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How building a culture-based brand will help you attract the right people

Who are we, really?

by Sonja van den Bosch

Half a year ago I had a hunch to invite my two close colleagues, Sasha & Joanne, along to The Immersion this year. This is a crazy, intense week in paradise (the Balinese jungle) with my dear teachers Remy and Zena. Through an intense program of breathing, meditation, yoga, philosophy & self-reflection, silence and connecting with nature, layers of the ego get stripped away and our true[…]

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Who are we, really?

Committed Relationship… or One Night Stand?

by Sasha Reid

“A great relationship doesn’t happen because of the love you had in the beginning, but how well you continue building love until the end.” – Unknown Think about the last time you met someone interesting for the first time. They looked good. You looked good. There was a frisson of potential. The whiff of a spark. You got to talking… only to find yourself in a one-sided[…]

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Committed Relationship… or One Night Stand?

Courage or Fear? What Wave are you Riding on?

by Sonja van den Bosch

Remember how as children we loved to explore new things and give everything a go? Life was one big adventure. It didn’t matter if we fell, we just got up and tried again, often with a smile on our face. With time, we lose a bit (or a lot) of our courage. The joy of being human is replaced by fear. Courage and fear have a big[…]

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Courage or Fear? What Wave are you Riding on?

5 Steps to a Practical Digital Marketing Strategy

by Sonja van den Bosch

There are great opportunities with digital marketing for any size business. But where does your business fit in? How can you benefit without burning through time and money? Most businesses are undertaking some marketing activity, whether it is using the most popular social media platforms, email marketing, or getting right back to basics with setting up or redesigning their website. Regardless of the stage you are at,[…]

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5 Steps to a Practical Digital Marketing Strategy

Introducing…the Twinlife Tree

by Sonja van den Bosch

As it is our 9th birthday this month, I would like to introduce the Twinlife Tree. It is a symbolisation of our journey so far, where we are today and our future ahead. The idea of the Twinlife Tree just kept popping into my head while I was evaluating whether I am still on the right track, aligned with my values, and enjoying the journey. Why a[…]

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Introducing…the Twinlife Tree

What I learned in Africa

by Sonja van den Bosch

One of the best things that traveling brings is a different perspective. Being in a new environment opens your mind and makes you look at things with fresh eyes. Recently, my family and I traveled through South Africa, avoiding the big cities and spending most of our time in stunning nature. Next to great memories, the biggest gift I brought home were the following 5 valuable lessons.[…]

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What I learned in Africa

THOUGHTS FROM THE HEART

Inspirational marketing is about being true to yourself, being aligned with your core values and doing something you truly believe in and are passionate about. It is about creating meaningful relationships with everyone you encounter. It is about thoughts from the heart.

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